Top 10 Airbnb Host Mistakes That Could Cost You Bookings (and How to Fix Them)
After a year of hosting 99 stays, collecting 81 reviews (80 shining 5-stars and one...not so much), I've gathered wisdom both effortlessly and through trial by fire. The easy part? Reviewing other hosts' missteps, reading guest complaints, and noting what superhosts get praised for.
The hard part? Let's just say, you don't want to know. It's a learn-as-you-go kind of thing, and while the lessons stick, the scars linger. (Remember that lone 4-star review? I can still replay the whole ordeal...) But if you've heard the story, skip ahead to the good stuff.
Don't repeat my mistakes. Instead, join me as we dive into the top 10 mistakes new Airbnb hosts make –
and how you can dodge them, ranked in order of increasing impact on your success:
Penny-Pinching on Cleaning
A sparkling clean space is NON-NEGOTIABLE. Guests notice grime, and it's the fastest way to negative reviews. Ensure towels and linens are stain-free, surfaces are spotless, and floors are gleaming. Invest in thorough cleaning between stays, even if it means slightly higher costs. Hire a professional cleaner you can train to your standards—your reputation is worth it.
Vague Listing Details
Inaccurate descriptions are frustrating for guests. Be meticulous about bed sizes, amenities, house rules, and neighborhood quirks. Overpromising and underdelivering is a recipe for disappointment. Double-check every detail (e.g. get a tape measure to check the actual bed size) to avoid misunderstandings.
Ignoring Reviews (Good or Bad)
Not responding to reviews? Why not? Remember the feeling of getting your first review – the relief, the validation? Reviews are your reputation and ranking on Airbnb. Thank guests for positive feedback, and address negative ones constructively. A little effort goes a long way in showing you care. Keep your responses grateful, positive, and concise – about half the length of the review.
Obsessing Over What's Already Working
Aiming for high occupancy is fantastic, but don't fall into the trap of overspending on unnecessary upgrades. Like many hosts, I still catch myself endlessly scrolling through Lazada, IKEA, or Mandaue Foam for the latest rugs, mugs, or toiletries, especially after being inspired by stays at Superhosts' properties. While it's important to continually refine your listing and stay competitive, be mindful of your budget. Regularly assess your space from a guest's perspective and focus on addressing any genuine issues rather than splurging on unnecessary additions.
Not Tackling the Occupancy Problem
While the Airbnb dashboard offers a wealth of data for Superhosts, from conversion rates to comparisons with similar listings, the true indicator of your Airbnb business's health is occupancy. Aim for at least 80% occupancy as a baseline. If you're struggling with low occupancy, it's time to take action. Analyze your pricing, photos, listing description, and target audience. Experiment with different strategies to see what works. If bookings are slow, consider advertising on social media, offering discounts, or adjusting your minimum night stay requirements to attract more guests.
Skimping on Furniture
I've heard countless Airbnb hosts complain about broken chairs and wobbly tables. Don't be one of them! Cheap furniture not only looks "temporary" but also poses safety hazards for your guests. Invest in stylish, sturdy pieces that can withstand the wear and tear of hosting. This not only enhances your space and leaves a lasting impression but also saves you money in the long run by avoiding frequent replacements and potential liability issues. Remember, prioritize durability and safety to ensure a positive guest experience.
Boring Titles and Descriptions
Your listing title is your first impression, so make it catchy and informative. But don't stop there! Your description should be a captivating story that helps readers envision themselves in your space. Instead of just listing features, paint a picture: "Strum a ukulele between work calls," "Admire local art over dinner," or "Curl up with a book from our mini-library." Craft a narrative that showcases the unique experience your space offers.
Forgetting Automated Messages
Picture this: you're rushing to catch a flight, frantically typing out check-in instructions for your arriving guests. Avoid this unnecessary stress! Save time and energy by setting up scheduled messages for check-in details, local recommendations, and checkout reminders. Creating Quick Replies for common questions also streamline communication, ensuring your guests feel cared for even when you're unavailable or traveling.
Neglecting Professional Photos
High-quality photos are CRUCIAL. Hire a professional if needed, and showcase your space in its best light. Guests are visual creatures, and stunning images will entice them to book. Pay attention to lighting, highlight thoughtful touches, and give a feel for the space's layout.
Ignoring Revenue Management
Pricing is an art and a science. Don't just set a flat rate and forget it. Use dynamic pricing tools, adjust for seasonality and events, and experiment to find your sweet spot. Offer enticing discounts during slow periods and adjust your strategy based on demand. Optimize YOUR Bnb: The Definitive Guide to Ranking #1 in Airbnb Search by a Prior Employee written by Daniel Vroman Rusteen offers specific pricing strategies that you can try. (If you want a copy of the book, send me an email at issasuites@gmail.com.)
By avoiding these common mistakes, you'll be well on your way to becoming a successful Airbnb host with rave reviews and a steady stream of bookings! Remember, hosting is a journey – keep learning, adapting, and improving. Your guests (and your wallet) will thank you for it.